Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

Product Information

Raheja informed that the jingles were written by script writer, (late) Sharma which even included ‘Vicco Turmeric, nahi cosmetic, Vicco Turmeric ayurvedic cream’. “His contribution and work towards the making of the jingle was tremendous. Vinodji was the scriptwriter for the forthcoming commercials of Vicco Turmeric too,” said Raheja. Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP. Keshav was a disciplinarian, Pendharkar remembers. “We had a 2BHK flat in Dadar then. At 6.30am, ajoba would start singing ‘Uthi uthi gopala’ (a Marathi morning song). Everyone would get up, use the common bathroom within 10 minutes of the other, roll up the mattresses and start working by 8.30am.” All income would be shared, and divided between business and household expenses. Such values, says Pendharkar, made sure the family remained tightly knit. “We now have a 25 BHK house near our factory in Dombivli (in Thane district, neighbouring Mumbai). There are 25 toilets in there but only one kitchen.”

I know your mind has started humming that jingle. Earlier, people used to love singing Vicco's jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past. Another reason for reduction in these salivary enzyme levels following use of herbal toothpaste may be inhibition of plaque bacteria. Plaque bacteria secrete ALP and ACP [ 18, 22]. Activity of anti-bacterial ingredients present in herbal toothpaste resulted in inhibition of plaque bacteria and ultimately reduction in levels of acid and alkaline phosphatase in saliva. It is the same pitch Vicco has been making on TV for years. One of its early commercials featured model Sangeeta Bijlani applying a turmeric paste before her wedding, and keeping up the glow with Vicco’s cream. Its jingle, too, was an earworm: “Twacha ki raksha kare Ayurvedic cream, Vicco turmeric Ayurvedic cream.” From the 1980s, Vicco ads were playing in theatres across India. The company also started producing a weekly show, Yeh Jo Hai Zindagi, for Doordarshan in 1984. Vicco ads, played during breaks, brought the product to homes. For nearly a decade, Pendharkar recalls, they witnessed a 50% bump in sales every year, crossing the ₹50 crore turnover mark by 1994.Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.

It’s a baffling admission from a brand that has for so long avoided falling into the fairness trap. Later, Pendharkar clarifies that his cream is more about the glow than complexion. “Even if Sri Krishna uses this, he will start glowing.” In the commercial that starred Bijlani, her onscreen husband is seen applying Vicco Turmeric on his face. In that way, the ad film normalised ‘self-care’ for the male gender. “When it comes to skin, both men and women share this element in common. Since turmeric has rich benefits, it is beneficial for both irrespective of gender. That is how we wanted to promote it,” shared Pendharkar. Salivary factors like salivary enzymes Alkaline Phosphatase (ALP) and salivary Acid Phosphatase (ACP) play an important role in maintaining oral health. Salivary enzyme such as ALP is a very important enzyme as it is part of normal turnover of periodontal ligament, root cementum, maintenance and bone homeostasis. Some studies have shown a remarkably increased activity of ALP in the acute phase of periodontal disease. ALP aggravates the bone loss; hence, periodontitis can progress rapidly [ 7]. ACP is closely associated with calculus formation [ 8]. Hence, determination of alkaline and acid phosphatase activity in saliva can be a helpful tool for diagnosis of periodontal diseases. What was the main reason behind the introduction of Vicco Turmeric ayurvedic skin cream in the markets?Vicco Vajradanti toothpaste is specifically formulated keeping in mind the needs of people with sensitive teeth. The common cause of enamel erosion, gum recession, or other factors that make your teeth sensitive. The toothpaste contains ingredients, which help to desensitize the nerves in the teeth and reduce sensitivity to hot, cold, or sweet stimuli.

Subjects were instructed to brush twice daily using the toothpaste which was given to them. Unstimulated saliva samples were collected before and after brushing and were transported to the laboratory where salivary ALP and salivary ACP levels were determined. The study was conducted over a period of 4 weeks on each subject and saliva samples were obtained at weekly intervals starting from day 1 i.e., on 1 st day, 7 th day, 14 th day, 21 st day and 28 th day. I have been using Vicco Vajradanti Paste for years and it has improved the health of my gums. Highly recommended!' - Farhan Ibrahim, Engineer, 42 Vicco Vajradanti: Babool, Bakul, Jamun, Clove, Manjishtha, Bor, Walnut, Akkal-kadha, Liquorice, Cinnamon, Catechu, Patang, Harda, Vajradanti, Anantmul, Amla. In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study.