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Hasbro, Lego and Mattel, among others, are all apparently working on some new metaverse-play too. And just this past May, toymaker Jazwaresannounced it’s working with Uplift Games on a new toy line based on the wildly popular Roblox game Adopt Me! Still unsure about the metaverse? Let your daughter explain … As a gamer myself, I love customizing my avatar before every session. This digital customization play pattern is so in line with traditional doll roleplay, yet I wasn’t seeing this type of integrative play being offered in the doll space,” Sydney Wiseman, vice president of brand development and creative strategy at WowWee, told me over Zoom.
Meta’s upcoming mixed reality headset, codenamed Project Cambria, teases these kinds of features well. Unless you work in tech, you likely haven’t experienced anything remotely close to that. But with a new toy like My Avastars, your child could be about to experience it firsthand. Maybe you can get her to explain it to you. Meet My Avastars,a newcollection of dolls available for presaleSaturday that's being hailed as the first-ever toy “born in the metaverse.”Why is this important? Because your 7- to 12-year-old’s about to know a whole lot more about the metaverse than you do. WowWee has partnered with Gamefam on My Avastars, with the initial launch of three dolls based on the new Roblox role-playing game. WowWee has entered the fashion doll category with its new toy line, My Avastars, which enables seamless interactive play in both the physical and digital worlds.
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A few things stand out here: The toy industry is evolving and catering to kids’ explosive interest in gaming. It also zeroes in on a hugely popular digital play pattern – customizing your digital self. PERSONALIZED AVATARS IRL My Avastars 11 Fashion Dolls bring the fun of creating virtual avatars to real life. Each doll can be customized from head to toe to create 100+ looks. It's all thanks to unique NFC tags placed throughout the sets. When you put a character on one of the target spots, they do something cool, like pull a lever, stomp on enemies or open a door. Special sound effects and animations also get triggered, making the experience feel like an actual videogame.
My Avastars is the first community-centric fashion doll property. WowWee and Gamefam are launching a Discord server to enable a two-way conversation between fans and the brand. Fans will have an integral voice in the evolution of My Avastars, both in the expansion of the game play and the physical toy line.
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At this point, the metaverse basically represents a 3D model of the internet – a place parallel to the physical world – or a shared virtual space that’s interactive, immersive and even hyper-realistic. While it’s a first in this form, My Avastars is far from the only nameabout to step foot in the toy-meets-metaverse space. Nintendo's ongoing collaboration with Lego has yielded some incredible toys, including Lego-fied versions of Mario, Luigi, Princess Peach and many others. As the Roblox universe continues to grow, we’re focused on creating the next generation of hit franchises born from the metaverse,” said Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the first time a toy and Roblox game have been developed concurrently, reaching players with an engaging experience both in the real world and in the metaverse.” This entire concept delivers directly to the shift in popular play: Part digital, part physical, done alone or with friends, in the real world or online.
PERSONALIZED AVATARS IRL: My Avastars 11 Fashion Dolls bring the fun of creating virtual avatars to real life. Each doll can be customized from head to toe to create 100+ looks. My Avastars is a first-of-its-kind collaboration between well-known toy maker WowWee– of Fingerlings and Got2Glow Fairy Finder fame – and popular title creator Gamefam, the first professional company to utilize Roblox as a video game development platform.
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Inspired by kids’ use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars.
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