Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter.

but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team.

She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.